Future DS designs will be established available across all of the French manufacturer’s target markets, with an expanded, six-strong variety likewise planned.
Speaking at the DS Divine idea unveil in Paris, DS bosses verified an end to unique line-ups tailored for certain markets, indicating no a lot more China-only variations like the DS 5LS as well as DS 6WR.
Advertisement – post continues below
While there’s currently no fixed timeline for this process, the new technique underlines recently-announced plans to slowly distance DS from Citroen in Europe in addition to Asia, in a quote to well established the premium arm as a completely working brand in its own right.
“Our aspiration with the DS brand is to produce growth for the group, so we have two directions for growth,” verified DS CEO Yves Bonnefont. “One is to establish our product range, so today in Europe we have three vehicles on the market – with the DS3, the DS4 as well as the DS5 – as well as our aspiration for the mid-term is to double that range.”
“This will be the exact same in all the regions since we have taken a worldwide product method as a group, so these products in the future will have the qualities on the Divine, the idea we are exposing today.”