only a few weeks ago, I was bemoaning the speed of development at Aston Martin compared with its rivals. right here is a fantastic British brand with so much potential, yet it seems to have been resting on its laurels for so long those laurels are looking worn out as well as weak.
So it was great to get a phone call this week to tell me that, at long last, Aston has a new CEO – as well as the option of private might not be better.
Advertisement – post continues below
Andy Palmer will be well understood to visitors of automobile reveal as the inaugural champion of our Brit List. Back in 2012, we rated Palmer as the most prominent Brit working in the worldwide vehicle business, which makes this rather a coup for Aston Martin.
Palmer started his occupation as an engineer working at AP, before moving on to Austin Rover. He went to Nissan in 1991 as well as leaves it as a business with a design line-up that’s the envy of every other major vehicle maker – a design line-up he’s assisted shape.
Nissan would be a extremely different business now without the Qashqai as well as Juke in its line-up – two vehicles Palmer played a huge part in persuading his bosses to build. as well as develop in Britain.
Among his myriad responsibilities, he was manager of high-end brand Infiniti. He brought Infiniti together with F1 world champion Red Bull fora sponsorship bundle that morphed into an engineering relationship. then there are electric cars, Olympic offers as well as London (and new York) taxis. Andy Palmer is a bloke who fits a lot more work into a day than the rest of us perform in a month.
He when told me he wished to run a vehicle company, as well as they don’t include much a lot more opportunity, or history. He’ll make an impact, that’s for sure. We can’t wait to see exactly how his brand of take on believing transforms this fantastic British vehicle company.
Do you believe the timing is ideal for an Aston Martin revival? let us understand in the comments below, on Twitter or on Facebook.